How to design a fragrance card: text, colors and character.

So that you can smell it even without the bottle

A fragrance card is not just a “description”. It is like a business card of the fragrance’s soul. It should speak softly, figuratively and precisely.

📦 What should be on the card:

🔸 1. Title

• Poetic, atmospheric

• In one word or phrase: “Unspoken” , “Light in the window” , “Warm trace”

🔸 2. A short image 1-2 lines that create a mood

• The scent of letters and jasmine. Calm as an evening in July.

🔸 3. Notes

• Upper, middle, basic

  Bergamot • Rose • Sandalwood

🔸 4. Associations

• Soft color wheel or 3-4 shades

• You can add:

  • fabric (linen, silk, suede)

  • emotion (comfort, ease, mystery)

  • time of day (morning, dusk, night)

🔸 5. Mini-metaphor

For the woman who already knows what silence smells like.

💌 How can you use it:

• On the website - like a fragrance card

• In PDF - as a section

• On Pinterest - as a visual postcard

• In the parcel - as an attachment to perfume

• In your workshop - like a personal catalog

📒 Design each card like a page from a diary: Visually - an oil image of a bottle, next to it - a small text in beautiful handwriting, light tones.